#1 Bestselling Leadership Authors & Workplace Experts on
Corporate Culture, Employee Engagement & Leadership

All In

The authors of the New York Times bestsellers The Carrot Principle and The Orange Revolution present groundbreaking new findings: In the highest-performing teams and companies, managers create a “culture of belief,” following seven essential steps of leadership.

The book is available at these and other fine booksellers:



Teaming up with research giant Towers Watson, authors Adrian Gostick and Chester Elton present an unprecedented 300,000-person study conducted during the worst of this recession. The data reveals that today’s high-performance organizations have a distinctive kind of culture in which employees believe in their leaders and the company’s mission, values, and goals. These employees are not only engaged, but also enabled and energized, which leads to astonishing results—average annual operating revenues three times higher than companies lacking such a positive culture. Based on this breakthrough research and their extensive consulting experience with the who’s-who of successful companies, they present a simple 7-step road map that all managers can follow to create a high-achieving culture within their own teams.

With the most current data available on corporate culture, the authors offer specific how-tos for each of the seven steps. They relate fascinating stories of leaders in action that vividly depict just how these powerful methods can be implemented. Readers can expect to learn:

  • The 3 researched-based characteristics of the world’s most profitable, productive organizational and team cultures
  • The 7 steps today’s most successful managers use to generate buy-in
  • How managers at any level can build a productive workgroup culture of their own where employees commit to the culture and give that extra push of effort

What are business leaders saying about All In:

At Cigna our success is dependent on our employees being passionate about the opportunity and responsibility to make a difference. In All In, Gostick and Elton provide a roadmap for every manager to help build a culture of possibility that drives bottom-line results for customers and companies.

—David Cordani, President and CEO, Cigna Corporation

“I loved this book! The stories will resonate and be repeated on a daily basis by leaders who understand that their greatest responsibility is to create and sustain a high performing culture. This book is a prescription for doing just what all new and experienced leaders dream of doing. It is a fabulous and fun read and one I recommend for all levels of any and every organization.

—Ann Rhoades, Founding Executive Vice President of People, JetBlue Airways; President, People Ink; and bestselling author, Built on Values

“Gostick and Elton’s All In is a treasure map to a company’s exponential success. This call-to-action will ignite a culture that inspires passionate interest and meaning in people’s lives, yielding their best performance by inspiring more than perspiring.””

—Peter Guber, Chairman & CEO, Mandalay Entertainment Group & #1 New York Times Bestselling Author of Tell To Win

“Gostick and Elton have an incredibly profound way of bringing the elements of the human heart and spirit to bear for an organization to achieve outstanding long-term results. Awesome learning!”

—GJ Hart

President, Chief Executive, and Executive Chairman, California Pizza Kitchen